Hunger for the Right Sneaker

"To introduce consumerism to a previously isolated culture, it is first necessary to destroy its sense of identity. Here's how: Disrupt its networks of reciprocity by introducing consumer items from the outside. Erode its self-esteem with glamorous images of the West. Demean its mythologies through missionary work and scientific education. Dismantle its traditional ways of transmitting local knowledge by introducing schooling with outside curricula. Destroy its language by providing that schooling in English or another national or world language. Truncate its ties to the land by importing cheap food to make local agriculture uneconomic. Then you will have created a people hungry for the right sneaker."

Charles Eisenstein

Sounds like colonialism to me... and it draws on the same ideas that were brought up in the documentary  Schooling the World.